The economic catastrophe of 2008 sent the Meetings, Incentives, Conferences and Events (MICE) industry into a spin. Now, however, the tides have turned, and the MICE industry is not only stabilising, it’s thriving.

Budgets are up, the need for incredible events is strong, and MICE tourism agents are given more freedom in the creation of events on all levels in order to please an often discerning and multigenerational audience (or participants). One of the biggest challenges that MICE tourism agents face today, however, is choosing the perfect location for these meetings and events. The reality is that the location chosen could make or break the success of any event.

When it comes to finding the ultimate location, there are a couple of things that, these days, are essential. For example, you are probably looking for a place that is up to date with the latest in MICE technology and trends, one that surpasses merely being an event space and one that offers a plethora of opportunities for exceptional team building activities. For us, this is embodied in a place like Spain (and we are not the only ones). Intrigued? Read on to find out the reasons why we think MICE tourism agents love planning meetings in Spain:

It’s affordable

There’s nothing like getting more bang for your buck, especially when it comes to the MICE industry. Your job is to ensure that you get the very best quality you can on all levels while sticking to a budget. The great thing about setting meetings in Spain, is that it’s wonderfully affordable. Typically, and in comparison to other Eurozone areas, you can fetch value-for-money accommodation prices as well as airfares.

The first-world hospitality infrastructure

Setting meetings in Spain is a (relatively) hassle-free process. Okay, fine, for MICE tourism agents, there is no real thing as ‘hassle-free’. Having said that, however, Spain’s well-established hospitality infrastructure does make planning meetings (either big or small) there considerably easier. And with 16 000 hotels in Spain, there is much in the way of choice. In fact, the choice for MICE tourism agents doesn’t stop there. You can decide to go a different route altogether by hosting a meeting in a monument, monastery, museum, at a wine estate, in a club or in a castle – that’s if the incredible, high-tech conference centres and auditoriums don’t quite do it for you.

It’s easily accessible

One of the very best things about setting meetings in Spain is that it’s very accessible. There are more than 30 international airports across the country, most of which are a mere two-hour flight from the UK. Spain also has one of the most extensive railway networks in Europe and the fourth largest road network based on the length of it. There is also a great bus network, both in cities and those that travel between cities and ample options when it comes to taxis.

Incredible cuisine

Spain is a foodie’s paradise and is home to not only some of the best chefs in the world but the best restaurants on the globe – El Celler de Can Roca, in Girona earning the title of the second-best restaurant in the world in 2016. The list of restaurants to choose from when setting meetings in Spain is virtually endless, many of which boast Michelin stars. But all you really need to know is that you probably can’t go wrong with fresh paellas, seafood dishes and delectable tapas. The great thing about the Spanish cuisine is it’s not only delicious but with their fresh ingredients, spices and use of olive oil, it’s also one of the healthiest cuisines in the world.

The sunshine factor

Spain typically enjoys a Mediterranean climate which leads to mild winters and warm summers. While, because of the size of the country, it actually enjoys a diverse range of temperatures over the course of the year – from sunny beaches to snow-capped mountains. If a summer or beachside location is what you are looking for then you will be happy to know there are places along the coast that enjoy over 300 days of sunshine a year! That is sure to make UK participants happy that you decided to plan your meetings in Spain!

We have only outlined the top reasons why setting your meetings in Spain is a phenomenal idea. If you are interested in finding out more, then download our guide Top Destinations for MICE Events in Spain. Alternatively, you can contact us directly to find out more about setting meetings at one of our unbelievable hotels in Costa Blanca.