Avoid lagging behind when it comes to the latest trends in the MICE tourism industry.

To keep you ahead of the pack we’ve done the legwork for you by highlighting what’s happening in MICE tourism as we edge towards 2016. Based on the expert analysis of World Luxury Tourism, we take a good look at the current MICE tourism environment, and round up the industry trends that are set to chararctertise the meetings, incentives, conferences and exhibitions sector in the year to come. Predictions suggest that the “sector is poised for vigorous growth. Recuperating after the recession, it is springing back, stronger than ever…. Though companies are not splurging, luxury venues are not being ruled out either.” So in this healthy state of affairs, what trends can you expect?

Trends on the horizon

- “Return to luxury.”  It’s not that money is no object, however people are more open to luxury than they were back in peak recession time. In fact, the demand for meetings is at its highest level since 2008. What’s more, the range of business sectors is huge, large-scale meetings are happening in every industry, from telecommunications and education, to energy and healthcare.

- “Meeting size is growing.” Considering the number of large meetings happening across various industries, good venues are in greater demand than ever before, so booking far in advance is essential.

- “Meeting space is changing.” Delegates are bombarded with the same old corporate hospitality everyday. So when they head to a conference, you need to make sure that that conference delights and surprises and sticks in their minds for years to come. Memorable meetings and events take place in interesting spaces, laid-back environments where magical connections and realisations openly occur. Be inventive with your choice of spaces, a cosier fireside nook might be perfect for an intimate gathering, whereas a beach bar might be just the ticket for a post-conference mixer. If you don’t have the freedom to edge out of the conference centre or “bored” room, get creative with decor, seating, sound and lighting to transform the environment into something unforgettable.

- “Meetings and events are getting more tech-savvy than ever before”. Technology has made it possible for MICE gatherings to start well before the actual event date, as delegates connect via event apps, and stay connected well after the event is over. Technology has also made networking and forming valuable long-term working relationships possible, in a way we couldn’t have imagined possible just a couple of decades ago. Moreover, technology has given MICE coordinators the tools to be more organised and rigorous, as they inform and communicate with delegates via social media, email and whatsapp throughout the the course of the event (and in many cases, before and after too).

- “Team building activities are making a comeback.” But beware, nothing cheesy will do. Delegates want genuinely interesting and authentic experiences, particularly if it helps them learn something. It could be learning Spanish on the Costa Blanca, or taking cookery classes somewhere exotic or opting in for golf lessons with their team.

- “Growing importance of the destination.” Conference delegates obviously want to go somewhere enticing, but value for money is still important. Destinations with a laid-back atmospheres and beautiful surroundings are a natural choice.

Going forward, it’s essential that MICE tourism continues to highlight the long-term benefits of the industry, not only for the delegates and planners but also for the destination. Through its work promoting healthy tourism, supporting local communities and green initiatives, and creating a space to share knowledge and expertise, the industry’s value cannot be underestimated.

To find out more about exciting MICE tourism venues, Calpe hotels and destinations in Spain, get in touch with AR Hotels. With a portfolio that boasts award-winning MICE venues, Calpe hotels and an excellent track-record of happy clients, we take pride in leading the way in friendly and professional service in Costa Blanca’s hospitality industry.