Working in the MICE tourism industry requires you to stay abreast of the current trends. In a highly competitive industry the reality is that if you don’t, you may just find that your services are no longer needed.
You need to set yourself apart from the rest right from the beginning, starting with the brief. You really want to let your client know that you are on top of the latest innovations in the industry and you want to make sure you are briefing vendors and suppliers adequately, so they can help you pull off exceptional events.
So what is hot and happening in the MICE tourism agency? Here are some of the current top trends:
Venues with a twist
With increasingly discerning groups of often multigenerational participants, you need to make sure that you are giving them something truly worth writing home about. These days the MICE tourism industry is increasingly focussed on venues and locations that are unique. MICE consultants are no longer confined to boring, subpar conference rooms that lack personality when organising meetings and events.
Now, you can let your imagination run wild when it comes to event spaces (and even accommodation options) – from meetings in castles to dinners in museums and hotel rooms that are set in caves – practically anything is possible in this day and age. Picking a country or a city that lends itself to interesting locations is key, and while you’re at it, try to find one with a particularly fascinating culture and great food (this only makes your life easier).
Swapping out the tried-and-true for something once-in-a-lifetime
When it comes to activities surrounding events, you are no longer limited to the trust fall and other awkward team-building exercises in the MICE tourism industry. In fact, these days people expect much more from you – they expect once-in-a-lifetime experiences. So do your research and see what you can find. Think kitesurfing lessons, underwater wine cellar excursions or cocktail-making lessons. Think out of the box and your delegates will love you for it.
More and more people are becoming conscious of our impact on the environment. And with the green movement on the rise, many clients are now actually looking for more eco-conscious events. Seek out environmentally-conscious vendors, accommodation, and venues and be sure to include greener, more environmentally-friendly options in your proposals.
Organise recycling bins for your events, look for caterers that use biodegradable cutlery and packaging and that use ingredients that are organic and fair trade. Do whatever you can to ensure that your events have as little a negative impact on the environment as possible.
Opt for healthy, local food
One of the biggest trends in the MICE tourism today is organising catering that is healthy and locally sourced. Delegates are more health conscious than they have been in the past, so it’s your job to ensure they are getting food that is not only healthy and keeps them energised and focussed but is delicious.
Make sure you provide options for people who are gluten intolerant, trying to cut down on sugar, or vegetarian. Also, include some healthy local dishes to give them a taste of the culture of the location they are in.
Take on the tech
Working in the MICE tourism industry, you’ll know all too well that technology plays a huge part in creating phenomenal events, so make sure you incorporate it where you can. It’s also important that if you are making use of different technologies that you find vendors and suppliers that are able to work with the technology. You also might want to ensure that most of your venues have free Wi-Fi, charging points and you might want to consider building an app for the event.
If you would like more advice on creating sensational events in the MICE tourism industry, then have a look at our guide: The MICE Agent’s Guide to Event Briefing. If you are looking for the ideal location for your next event that will keep you on top of trends, take a look at any of our amazing Costa Blanca hotels. Our highly-skilled staff will help you create the type of events that your delegates dream of.