As a specialist in the meetings, events and conferences sector, you’re constantly on the look out for the next hotspot.
So you’re probably already aware of the buzz around hosting conferences in Spain. With a Spanish hotel AR Diamante having recently picked up a top MICE award at the prestigious travel awards — receiving the honour of the Mediterranean’s Leading MICE Hotel (as well as the leading beach hotel) — it’s no surprise that the region is generating attention. But what’s all the hype about? Of all the potential destinations in the world why are those in the know opting to host conferences in Spain? We set out to investigate the reasons behind it all. Here’s what we found:
Strong sterling means more European bang for your British buck
Let’s be honest: when push comes to shove, price points are a major factor in the decision making process of the people on top. Fortunately, with the strength of the pound, hosting conferences in Spain has become that much more affordable without having to put up with any cut-backs on quality. A recent article in the Guardian explains that “Britons holidaying in Europe this summer were handed a windfall by the Bank of England after the prospects of higher interest rates sent the pound to a seven-and-a-half-year high against the single currency… Visitors to Spain, France and Italy will find they get 10% more euros for their pounds than a year ago.” Good news for holidaymakers and even better news for MICE industry specialists interested in hosting conferences in Spain.
The taste and variety of the Spanish way with food
Keeping company with a competitive bunch of food favourites, Spain featured in CNN’s list of the top ten of the world’s best food cultures. Coming in at an impressive fourth place, Spain’s food culture gets a firm nod of approval. As they rightly point out Spain’s food culture is one that “we all secretly wish was our own. All that bar-hopping and tapas-eating… From the fruits of the Mediterranean Sea to the spoils of the Pyrenees, from the saffron and cumin notes of the Moors to the insane molecular experiments of Ferran Adria, Spanish food is timeless yet avant garde.” Spain offers the ideal small-plate eating experience to serve between riveting workshops and events.
The weather and surroundings
Be it Gaudi’s enchanting masterpieces in Barcelona or the paradisical beaches lounging along the fine luxury resorts in Costa Blanca, Spain offers an undeniably beautiful setting. Add to this the fact that Spain appears prominently in a roundup of the top best weather places in the world, it’s not hard to see why so many aspire to travel there.
Most importantly, Spain is impressively geared for conferences
As emphasised by one of the major tourism sites of the country, Spain offers over 50 conferences centres, many of which feature the most advanced technology and communications systems, with many venues offering “free and efficient internet connection” alongside worldclass conference organisers, AV companies, top-quality catering companies and some of the finest hotels Europe has to offer (as proven at the award ceremony mentioned above).